HELLO! magazine today unveiled a special issue which uses Augmented Reality to allow readers to view a 3D, sculptural photograph of Take That front-man and X Factor judge, Gary Barlow, on its front cover.  The sophisticated enhancement to the front page of this issue allows readers with the HELLO! 3D App to trigger the sculptural photograph using the cover as a ‘marker’ and their mobile device. This innovative cover marks a new way for readers to experience magazine content and highlights how magazines are exploring new ways of differentiating themselves digitally. The App was exclusively designed for HELLO! by Digicave.

Digicave would like to thank once again Skip Pizzi and the good folks at NAB, for inviting us back to the International Research Park in the NAB conference. Our tech lounge was a popular platform to help inspire others at the show to our best in next generation content. Something we were proud to share with the NAB community was our world’s first photo-real VR experience prototype, which we are pleased to say was a big success! Whilst there Digicave’s CEO Callum Rex Reid had a chance to catch up with Butch Stearns of the Pulse Network, to discuss how our exciting content capture works. You can watch the video here.

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